Data Protection and Privacy Concept

Privacy Policy

Last Updated: October 2023

At Argus Analytics, we are committed to protecting the privacy and security of our clients' and visitors' data. This Privacy Policy outlines how we collect, use, and safeguard your information in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Collection

In the course of providing our AI-powered business intelligence services, we may collect the following types of information:

  • Contact Information: Name, work email, phone number, and company address.
  • Professional Data: Job title, industry, and organizational requirements for BI solutions.
  • Usage Data: Information on how you interact with our website and dashboard demos.
  • Technical Data: IP address, browser type, and device information used to access our platforms.

2. How We Use Your Data

We process your data based on legitimate business interests, primarily to:

  • Deliver and optimize our dashboard automation and predictive analytics services.
  • Respond to demo requests and inquiries via [email protected].
  • Provide real-time reporting updates and platform maintenance notifications.
  • Anonymously analyze site performance to improve our B2B user experience.

3. B2B Data Handling

As a specialist in business intelligence, Argus Analytics often processes data provided by our clients. In such cases, we act as a Data Processor. We employ industry-standard encryption and secure cloud environments to ensure that sensitive business metrics and proprietary information remain confidential and protected from unauthorized access.

4. UK GDPR Rights

As a UK-based entity located at 56 Upper Ground, London, SE1 9PP, we uphold your rights under the GDPR, including:

  • The right to be informed about how your data is used.
  • The right of access to your personal data.
  • The right to rectification of inaccurate data.
  • The right to erasure ('the right to be forgotten').
  • The right to restrict or object to processing.

5. Data Security

We implement robust technical and organizational measures, including multi-factor authentication (MFA) and end-to-end encryption for all data visualization pipelines. Our infrastructure is regularly audited to maintain the highest levels of professional tech security.

6. Contact Us

If you have any questions regarding this policy or wish to exercise your data rights, please contact our Data Protection Officer at:

Argus Analytics
56 Upper Ground, London, SE1 9PP
Email: [email protected]
Phone: +447700017193